I am so glad you’re here. And I am even happier that you’ve decided to use Pinterest for your business.
Why Pinterest?
Short answer: Because Pinterest works!
In my opinion, Pinterest is one of the best things that you can do to drive traffic to your website, convert that traffic to a loyal audience, and then convert that audience into buyers. If you aren’t strategically using Pinterest for your business, you are missing out on potential readers, subscribers, and customers.
Pinterest:
- Has 300 million+ users each month
- 98% of that 300 million have tried something new that they found on Pinterest
- People are using Pinterest to find things to buy
- Pinterest links back to your website, sending people to you in a quicker and more direct way than other sites.
- Pinterest drives about 3.8x more sales than other social media
- Pins last way longer than Tweets, and Facebook and Instagram posts. You may get traffic from a Pin months later!
- Pinterest can help you rank on Google too!
Pinterest is an ideas, information, and inspiration site. It will work for any industry, any product, and any service, as long as you can provide one of these three things.
Whatever your business goal is, Pinterest can help you get there.
But, you have to get started. And for some people, getting started on Pinterest feels scary. Or at least overwhelming and almost impossible. And if it didn’t, I would be out of a job…
But, it doesn’t have to be. You can get started with Pinterest fairly easily. There are no tricks or special skills. You just need to follow a few steps and then be consistent with your efforts.
Still not sold on Pinterest?
This is your How to Use Pinterest for Business guide.
This guide will get you up and running with your Pinterest account, even if you’ve never even logged in. From the super beginners all the way to those of you looking for less how-tos and more strategy, you are in the right place.
How to Use Pinterest for Business:
How to Set up a Business Account:
If you haven’t even set up your account, take a look at how to set up your business profile. This will take you step-by-step through the basics of actually setting up an account for business (not your personal account) and why that is important (better analytics, for one thing!). If you created a personal Pinterest profile for your business, this post will show you how to convert it to a business profile.
How to Create Your Pinterest for Business Profile:
Once you’ve set up your account, you are going to want to populate your Pinterest for business profile. This post will get you started creating your profile.
How to Create Brand Appropriate Boards:
After you’ve set up your profile, you are going to start creating and then filling your boards. Make sure you’ve created the right boards, and are pinning the right things to them. Because Pinterest is a visual search engine, it is important to make sure everything you are pinning is on brand, and this post will help you with that.
How to Optimize Your Site for Pinterest:
There are a handful of things that you should do on your own site before you start pinning. Things like optimizing your images and descriptions as well as making sure everything is pinnable will help your audience pin from your site. Once those pins are on Pinterest, you want to be able to take advantage of them. This post to make sure your site is ready for you to make the most of your Pinterest marketing strategy and your site.
How to Create a Perfect Pinterest Pin:
Once you’ve set up your Pinterest for business profile, you are going to want to create pins, and lots of them!. This post will teach you what you need to know to create a perfect Pinterest pin that will drive traffic and engagement. It will also help you to create more pins without having to constantly create more content on your site.
How to Optimize Your Profile:
After you’ve created your profile, you are going to want to optimize it so people can find you. That’s why you’re doing this, right?
How to Automate Your Pins:
The whole point of getting on Pinterest is to make more money in less time, right? Or at least that is one of my reasons. To do this, you need to automate it. And this tutorial will get you started on Tailwind (my chosen scheduler, and I’ve tried a few.
How to Use Keywords in Pinterest, pt. 1:
Pinterest is a visual search engine. In order to maximize your Pinterest profile and pins, you need to use the best keywords. This is a beginner’s overview of keyword use for Pinterest.
Now that your Pinterest profile is up and running, take a look at our posts on how to develop a Pinterest strategy, how to create content for Pinterest, and how to Automate your Pinterest account. And if you’d like this collection of posts all in one place with a few checklists to keep you organized, click here. We’ll send it out right away!
If you’ve read this whole post, but you already have a Pinterest account up and running (thanks!), take a look at our guide to cleaning up your Pinterest account. And, of course, if you have any questions, please reach out.
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